The Makeover

Ideias sobre vídeo, motion e como construir um brand brain

Notas do estúdio sobre fazer mais vídeo, mais rápido, sem perder o que faz ele ser seu. Curtas, práticas e escritas do jeito que a gente trabalha.

Destaque

A style guide tells people the rules. A brand brain applies them automatically to everything you make. Here is the difference, and why it compounds.

A short, practical read from the studio.

A short, practical read from the studio.

How to turn a single long video into a week of short-form without losing the thread.

The five things a video team needs from you up front, and what to leave out.

What the first ninety frames decide, and a simple way to win them on every platform.