The Makeover

Ideas on video, motion, and building a brand brain

Notes from the studio on making more video, faster, without losing what makes it yours. Short, practical, and written the way we work.

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A style guide tells people the rules. A brand brain applies them automatically to everything you make. Here is the difference, and why it compounds.

A short, practical read from the studio.

A short, practical read from the studio.

How to turn a single long video into a week of short-form without losing the thread.

The five things a video team needs from you up front, and what to leave out.

What the first ninety frames decide, and a simple way to win them on every platform.