How to brief a video team so the first cut lands

This piece is being written now. Here is what it will give you, A founder briefing an outside team for the first time.: you will know the five inputs that make a first cut land.

What to expect

A short, direct read in the studio voice. One idea at a time, a clear answer first, and a takeaway you can act on.

While this one is in the works, the rest of The Makeover covers the same ground: keeping video on brand at scale, using AI where it earns its place, and growing a channel with hooks that hold.